Scrapbook Expo Discounted Ticket Program

Basics:
- Purchase a minimum of 20 tickets at $5 each ($100)
- Sell these tickets to your customers for whatever value you choose and keep the profits – the retail value is $10.00
- Hand out “I Support” buttons with tickets purchased
- Display discount coupons in the store for customers who are not ready to purchase at your store or to use when you run out of tickets.
- Return any unsold tickets for 100% reimbursement
Optional Store Actions to Advertise Discount Ticket Sales:
- Use supplied eBlast template to send your own email message
- Post Facebook graphic provided to advertise sale
- Use website blinkie on blog/website to advertise sale
Scrapbook Expo will provide:
- Tickets (retail value $200)
- “I Support” buttons
- $2.00 off coupon pad and tabletop backer card
- EBlast template
- Facebook graphic
- Blinkie graphic
- Pre-paid return envelope or label
- Listing on website
- eBlast to our list within a 30 mile radius of your store – 1 blast up to 12 weeks before show
- 3 additional eBlasts, 1 per quarter, with your custom message
- eBlast to show list prior to show with link to purchase discount tickets web page
- Facebook post encouraging traffic to store. One 12 weeks before the show or asap, one 4 weeks before the show
Benefits:
- Increase store traffic
- Offer discount tickets earlier than anyone else!
- $2.00 off coupon pad and tabletop backer card
Additional Options:
- Discount on booth space
- Discount on Swag Bag inserts ($.10 ea vs. $.12 rate card)
- Discount on Show Guide ads (15% off rate card)
- Discount on eBlasts for 1 year ($.015 vs $.02 per name)

